Want to know the trick to having a killer social media business page? Puppies.
At least this is what has proven to work for Nebraska Humane Society Development and Communications Specialist, Elizabeth Hilpipre. Last Wednesday, my social media class took a field trip to meet Creighton journalism alum, Elizabeth and learn about her efforts in the social media department for the humane society. Over the course of the last five years, Elizabeth has been working to develop NHS’s social media presence- mainly through Facebook and Twitter. When she first started out, the pages were hardly getting any views. Today, the humane society has over 50,000 likes on Facebook and over 7,000 followers on Twitter, and it is constantly increasing.
While all of the individuals who follow or like the humane society aren’t necessarily looking to adopt pets, their likes and shares help others in the community look into giving the animals a home.
Elizabeth began posting photos of puppies in the evening, and by the following afternoon, all of the puppies had been adopted. She does an excellent job of posting photos of the animals, and answering any questions, comments or concerns followers may have.
One of the main things I took away from Elizabeth and her presentation to my social media class was that it takes time and consistency to build strong social media. It didn’t just happen over night that the humane society had over 50,000 “likes” on Facebook. However, by being consistent, the fan base continues to grow steadily today.
Another thing I learned from Elizabeth is that there are ways that individuals can help support the humane society and the animals without adopting or dealing directly with animals. Last summer Elizabeth put on an event that was open to the community to come and drink and just have fun- all while supporting the humane society even though the animals were not physically present. Getting the word out about these types of events are easy through social media, and attract many people.
Our class was more than excited to go spend the day with furry friends, and learn about what we do best. Here’s a look at just how excited we were:
Truthfully, I’m not sure what we all were more excited about…the fact that we got to hang out with Baxter, the cutest dog I’ve seen in a while, or that our faith was restored in college life and that field trips do in fact still exist. But all in all, the biggest take away from this experience is that social media is constantly changing, and to keep up with the times, you have to be consistent and keep going for what works.
For more cute pictures of puppies follow the humane society on Twitter @NEHumaneSociety, and follow them on Facebook!